Simplifying business operations for a large auto parts selling shop

An Australian online Auto Spare Parts shop that surged initially from the Go Digital Campaign. The company CEO saw a business opportunity in the scarcity of the Online market and launched a successful online store.

Yet, as sales were booming and the customers were coming for more, the business couldn’t sustain such rapid growth. The Merchant Buddy came to the rescue when it was time to revamp their ecommerce architecture and also have reduced the burden of Managing the Website and other channels such as Amazon, eBay, Trademe and Mydeal etc.,

Services provided by The Merchant Buddy:

Migration from Woocommerce to NETO

Online Store Setup

Online Store Management

Product Listings

Listing Updates

Third-Party Integrations

Image Optimization


Set up Marketplace Listings

Marketplace Search Rankings

Platform Compliance

Online Store Migration

Online store Maintenance

Technologies: NETO.

An optimized operations management system helped to speed up the company’s logistics and sales processes, and therefore increased the shop revenue significantly. The Merchant Buddy remains a reliable partner to date delivering ongoing support and maintenance services.

eBay Store Management

John had a vast experience in automotive parts and coming from a background of manufacturing, he had developed a passion about engine and braking system parts.

He had been selling products to trade people and wanted to grow on online platforms.


With a warehouse filled with stock worth of half a million, it was John’s priority to grow sales on ecommerce platforms. He had been trying to sell on eBay for about 5 years but sales were not crossing $60K a month mark. Things were all over the place and products were not properly listed. Ambiguities with pricing, fitment compatibility and images were also a big concern. In all, whole ecommerce store needed a revamp.


As eBay was the only marketplace active, we planned to manage the store on it first. Actions involved –

  •  Updating the existing listings
  •  Normalising prices and removing discrepancies in postage policies
  •  Reviving inactive listings
  •  Correcting syncing issues between Maropost (Neto) and Ebay
  •  Making in house stock available on Ebay for sale

In addition to Ebay, other market places were also explored including webstore which helped in creating a brand for the business.


As we started with the correction methods, traffic started improving and converted into sales. In first 6 months, there was an increase of 50% in revenue. As the focus was on in-house products, a sharp growth was observed in this segment and shelf items started moving quickly, helping in cash-flow. International sales went up by 80%. After a year’s time, revenue was increased by 100%.

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